Mans al Riu / Hands on the River

«Mans al Riu» is a river cleaning day organized by the Limne Foundation, in several municipalities of the Valencian community, and which aims to make visible the state of our ecosystems and make responsible management of our waste. Dozens of refrigerators, tires, butane cylinders, furniture or other junk that do not correspond to nature are collected from the rivers every year.
The project has consisted of the creation of a complete corporate identity, whose main communication format is a series of posters adaptable to each municipality. These posters are based on illustrations of river animals denatured by the influence of garbage.