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3sat Redesign 2019 / Branding

3sat Redesign 2019
3sat Redesign 2019

Discipline: Communication

Discipline: Communication

The 3sat culture and science television broadcaster is a joint program of the four public broadcasters of Germany, Austria and Switzerland. The new look should be visualized by an intelligent and distinctive production of the brand core of 3sat – experiencing the world in an inspired and informed way. The 3sat logo is the center of the new broadcaster’s design: The 3 is made up of three parts that playfully break up into the on-air elements and then reassemble into a unit over and over again. The specifically developed ‟3satHurme” font adapted to the logo now replaces the ‟Gill sans” used since the start of broadcasting.


  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe, Specific country/region: Germany, Austria , Switzerland

  • TARGET GROUPS Consumer / User

Client / Manufacturer


ZDF - Zweites Deutsches Fernsehen
Mainz, Germany

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BDA Creative GmbH

BDA Creative GmbH
München, Germany