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Smart Time is COFCO's snack brands. To enhance the brand image, the company is launching a high-end product line, dubbed PREMIUM. Raw ingredients have been sourced from various geographies. The end product uses only rare varieties of high-grade large fruits. The packaging design promotes the concept of environmental protection, using design elements related to nature, careful use of resources, and the relation between these two. The visuals are animals covered in plants, flowers, and ingredients, giving the product strong brand memory points so that consumers can easily recognize it.
Beijing Perfect Point Design
Jeff Wu (Creative Director, Yao Li (Graphic Design)