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Smart Time-PREMIUM / Food packaging

Smart Time-PREMIUM
Smart Time-PREMIUM

Discipline: Packaging

Discipline: Packaging

Smart Time is COFCO's snack brands. To enhance the brand image, the company is launching a high-end product line, dubbed PREMIUM. Raw ingredients have been sourced from various geographies. The end product uses only rare varieties of high-grade large fruits. The packaging design promotes the concept of environmental protection, using design elements related to nature, careful use of resources, and the relation between these two. The visuals are animals covered in plants, flowers, and ingredients, giving the product strong brand memory points so that consumers can easily recognize it.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

COFCO

COFCO
Beijing, China

Design

Beijing Perfect Point Design

Beijing Perfect Point Design
Beijing, China

Jeff Wu (Creative Director, Yao Li (Graphic Design)

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