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Samsung Galaxy A8s / Smartphone

Samsung Galaxy A8s
Samsung Galaxy A8s

Discipline: Product

Discipline: Product

Samsung Galaxy A8s is technically the world's first smartphone with the front camera placed beneath the display area. The special gradient-frame anodize and camera ring deco design gives the A8s a unique look and feel. It was designed specifically for young Asian consumers, and thoroughly considered their usage habits and aesthetic preferences. A8s comes in two color patterns designed for women: pink blue and pink yellow. The intention of the design is to respect and recognize the independent status of contemporary Asian women.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Samsung Electronics

Samsung (China) Investment Co., LTD
Beijing, China

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Design

Samsung Electronics

Samsung (China) Investment Co., LTD
Beijing, China

Xiang-Rong Zhang Ye Liu Yonghee Cho

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