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Haomei New Materials / Corporate Identity

Haomei New Materials
Haomei New Materials

Discipline: Communication

Discipline: Communication

The Haomei Group is a leading Chinese producer of large-format aluminium profiles for different industries. The new brand design for Haomei focuses on the beauty, intelligence, and dynamics of technology. The lettering was developed analogously to the system-oriented design language of the aluminium processing industry on the basis of a simple design grid. On this basis, a complete alphabet and the corresponding Chinese characters were developed. The resulting logo can communicate much more than just the brand. The sign system for Haomei creates new possibilities of communication in a recognizable and independent form language.


  • DEVELOPMENT TIME up to 12 months


  • TARGET GROUPS Trade / Industry

Client / Manufacturer

Guangdong Haomei New Materials

Guangdong Haomei New Materials
Co. Ltd
Qingyuan, China

Chairman: Dong Weifeng


Hesse Design

Hesse Shanghai
Communication & Culture Co.Ltd
Shanghai, China

Design Director: Klaus Hesse Designer: Shen Tu, Jiang Yi 3D Modeling: Wu Dahao Design Assistant: Jin Jiayao

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