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BMW/MINI Messeauftritt Tokyo Motor Show 2005 / Trade fair stand

BMW/MINI Messeauftritt Tokyo Motor Show 2005
BMW/MINI Messeauftritt Tokyo Motor Show 2005

Discipline: Interior Architecture

Discipline: Interior Architecture

The two brands are being presented side by side at one single exhibition stand.
The BMW brand architecture is based on the layering of slabs that create a floating space for the visitor. The graphical leitmotif “reflections” emphasizes the innovative technological claim, the cultivated elegance, precision and dynamics of the vehicles.
The MINI presentation contrasts clearly with BMW through its cubic black architecture. Coloured “Frames” enclose “Clubs”, in which the MINI Specials “Seven”, “Checkmate” and “Park Lane” are put on stage in specific thematic environments.

Client / Manufacturer

BMW Group

BMW AG
München, Germany

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Design

franken architekten GmbH

franken architekten GmbH
Frankfurt, Germany

Bernhard Franken, Frank Brammer, Thomas Remdisch, Berthold Scharrer, Fang Tian, Christoph Trenner

Design

Interbrand

Interbrand, Zintzmeyer & Lux
Zurich, Switzerland

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