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The two brands are being presented side by side at one single exhibition stand.
The BMW brand architecture is based on the layering of slabs that create a floating space for the visitor. The graphical leitmotif reflections emphasizes the innovative technological claim, the cultivated elegance, precision and dynamics of the vehicles.
The MINI presentation contrasts clearly with BMW through its cubic black architecture. Coloured Frames enclose Clubs, in which the MINI Specials Seven, Checkmate and Park Lane are put on stage in specific thematic environments.
franken architekten GmbH
Bernhard Franken, Frank Brammer, Thomas Remdisch, Berthold Scharrer, Fang Tian, Christoph Trenner
Interbrand, Zintzmeyer & Lux