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HAPA KRISTIN / Medical product packaging

HAPA KRISTIN
HAPA KRISTIN

Discipline: Packaging

Discipline: Packaging

Do we consider colored contact lenses to be a medical device or a fashion accessory? The answer is both. Colored lenses are a fashion accessory, something you wear or combine with your look depending on how you feel today. But you don't want to sacrifice health over beauty. During our product conceptualization phase, we defined the most important features of colored contact lenses and translated this into the packaging design. We developed illustrations based on mood changes, striking a perfect balance between austere medical design and the fun of styling your own look.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

PPB STUDIOS CO., LTD

PPB STUDIOS CO., LTD
Seoul, South Korea

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Design

Para&Jooka

Para&Jooka
Daegu, South Korea

Jonghwan Go