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ROEWE Next-Gene Car Key / Car key

ROEWE Next-Gene Car Key
ROEWE Next-Gene Car Key

Discipline: Product

ROEWE Next-Gene Car Key

Discipline: Product

A car key is both a functional object and a gadget that drivers like to touch and play with. By explicitly embracing this second use, creating a key that doubles as a fidget spinner, ROEWE has created a next-gen car key, Tranquil Whirlwind, that deepens the interactive experience between a motorist and their car.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

SAIC Motor Corporation Ltd.

SAIC MOTOR
Shanghai, China

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Design

SAIC Motor Corporation Ltd.

SAIC MOTOR
Shanghai, China

Shao Jingfeng

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