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UX Design für Thermomix TM6 / UX Design

UX Design für Thermomix TM6
UX Design für Thermomix TM6

Discipline: Communication

Discipline: Communication

The Thermomix TM6 takes digitalized cooking to a new level. The recipe platform Cookidoo is seamlessly integrated into the Thermomix. Nearly 50,000 recipes are a seemingly endless source of inspiration, just a swipe away from the core cooking features. Recipe suggestions clustered by categories and user-friendly filters make the abundance of recipes easily accessible. The guided-cooking function takes the user step by step through every recipe, guaranteeing a successful cooking experience. The new UI design ensures that the TM6 perfectly blends in with Vorwerk’s brand identity, creating a holistic experience across all touch points.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Vorwerk

Vorwerk International & Co. KmG
Wollerau, Switzerland

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Design

User Interface Design GmbH

User Interface Design GmbH
Ludwigsburg, Germany

Philipp Schröder, Florian Schröder, Kristina Ott, Miro Peun (UX Design for Thermomix)

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Design

Vorwerk

Vorwerk International & Co. KmG
Wollerau, Switzerland

Andreas Uhlenbrock, Sebastian Meyer

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Design

Intive GmbH

Intive GmbH
München, Germany

Johannes Dornisch, Maximilian Schmidt, Stefan Bickelmann (UX Design for Cookidoo)