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Kakaopage Brand Kit / Branding

Kakaopage Brand Kit
Kakaopage Brand Kit

Discipline: Communication

Discipline: Communication

The KakaoPage Brand Kit Project (KP) was designed to convey the culture and philosophy of the brand to new and existing members from the moment they join. The Project delivered KP’s vision and values through various brand items for practical external and internal use, such as name cards and stationery. KP was expressed in typography using service categories as design concepts. The culture and philosophy were expressed with “1%” stickers, which refers to daily growth through meticulous operation as well as slogans reading “We Are Original!” across the kit. Witty stickers and stationery used throughout the office were designed in one tone.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Specific sub-group: Kakaopage employees (internal staffs)

Client / Manufacturer

Kakao Corp.

Kakaopage Corporation
Seongnam, South Korea

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Design

Kakao Corp.

Kakaopage Corporation
Seongnam, South Korea

Sehoon Na, Sohyun Kang, Youngeun Oh

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