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HOW TO / Accordion-folded mailing

HOW TO
HOW TO

Discipline: Communication

Discipline: Communication

The zefa photo agency bought the rights to an American RetroFile collection containing around 2,500 pictures. A mailing was planned to popularize the collection. “HOW TO” is a humorous primer for daily living. The pictures were concatenated into individual chapters with titles like “At Work” or “Work out,” including accompanying comments and advice.

Client / Manufacturer

zefa visual media GmbH

zefa visual media GmbH
Düsseldorf, Germany

Design

Paarpiloten

Paarpiloten
Düsseldorf, Germany

Christopher Wiehl, Marcus Berressem