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The company xquadrat’s new brand identity is an expression of the joy in designing. The redesign is based on a form vocabulary inspired by the architects’ working environment. The use of white space and straight lines is countered by the striking use of the Madera sans-serif font in the contrasting colours cobalt blue and orange. The company thus presents itself clearly and in tune with the zeitgeist, setting the right tone to continue its success story.
APPEL NOWITZKI GmbH
Frankfurt a. M., Germany
Anne Julia Nowitzki, Ulf Appel