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Jeokdang / Food packaging

Jeokdang
Jeokdang

Discipline: Packaging

Discipline: Packaging

Jeokdang (赤糖) means red and sweet and is a brand that specializes in Yang-gaeng (羊羹) or sweet bean jelly, primarily made of red beans. The illustrations are romantic, whimsical logos that express the visual and culinary pleasure of eating red sweet desserts. The graphic patterns used in each package depict various steps in the process of making red bean jellies, such as making bean jam from the beans, blending red beans with agar, heating ingredients, and solidifying the ingredients in the molds.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

OTD Corp.

OTD Corp.
Seoul, South Korea

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Design

OTD Corp.

OTD Design Center
Seoul, South Korea

Creative Director: An Hyojin, Main Designer: Kim Minkyung

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