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EXPLAIN / Household product packaging

EXPLAIN
EXPLAIN

Discipline: Packaging

Discipline: Packaging

Explain is a homestyle care brand whose range features products with "good chemicals" that contain only essential ingredients and no unnecessary additives. The packaging needed to promote a professional and functional brand image. The design team created a series of aesthetic shapes with a scientific theme. The diagonal graphics draw from the sharp angles of laboratory tools to express the brand values of attentiveness and precision. The refined lines and shapes of the containers also express the brand's scientific and functional approach.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

LIONKOREA

LIONKOREA
Seoul, South Korea

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Design

LIONKOREA

LIONKOREA
Seoul, South Korea

Ji Young Chung, JI Yong Kang

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Design

enspire

ENSPIRE INC.
Seoul, South Korea

Hyungsuk Chung, Jiheon Oh

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