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ICE Portal Relaunch Info-/ Entertainmentportal / Traveler entertainment app

ICE Portal Relaunch Info-/ Entertainmentportal
ICE Portal Relaunch Info-/ Entertainmentportal

Discipline: Service Design

Discipline: Service Design

One year ago forwerts and Deutsche Bahn reviewed the ICE Portal created in 2016 through the optic of User Experience. The design team focused on users and their needs with the goal of providing added value and accessibility for all passengers. Usability testing and market research set the pace of iterative research phases, design- and development sprints. The systematic approach led to the creation of a flexible “Atiomic Design,” and a complete makeover of the design language. The result is a highly modular, coherent entertainment portal for ICE passengers with an outstanding UX and UI.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Germany and International Guests at the German Highspeed Train ICE

  • TARGET GROUPS Consumer / User, Public Sector / Government

Client / Manufacturer

Deutsche Bahn AG

Deutsche Bahn, DB Fernverkehr AG
Frankfurt am Main, Germany

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Design

forwerts interactive GmbH

forwerts interactive GmbH
Frankfurt am Main, Germany

Caroline Sturm (DB FV), Julian Schwarz (forwerts), Sebastian Baldauf (forwerts) and Team

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