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Butterfly Coach / Mobile Fitness App

Butterfly Coach
Butterfly Coach

Discipline: Communication

Discipline: Communication

The overall idea was to revolutionize the fitness app market and develop a personal trainer app with the most unique user interface, an interface which is completely different to all competitors in every detail. Instead of making another black and white fitness app, it should become the brightest ever. In all parts the key was a balance between functional and motivational design, keeping in mind to break given design conventions to give an athlete more excitement while training.


  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Germany

  • TARGET GROUPS Consumer / User

Client / Manufacturer

BF Coach GmbH & Co. KG

BF Coach GmbH & Co. KG
Kirchdorf, Germany


Plan.Net / Serviceplan

Serviceplan / Plan.Net Germany
Munich, Germany

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