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AEX - Augmented Editorial Experience / In-Car Experience

AEX - Augmented Editorial Experience
AEX - Augmented Editorial Experience

Discipline: Communication

AEX - Augmented Editorial Experience
AEX - Augmented Editorial Experience

Discipline: Communication

Assisted driving today and autonomous cars tomorrow are changing the way we drive. AEX is a journey that goes beyond your destination. It transforms every trip into an opportunity to grow, by turning cars into a circle of knowledge. It augments every mobility moment through a content experience that enriches and entertains drivers and passengers based on who, when and where they are. In order to materialize this idea, we created an interactive experience at the Paris Motor Show. Over 80,000 daily visitors, including the French president, projected themselves in relatable stories in an innovative set up that was intimate yet welcoming.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: France

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Renault Trucks

Groupe Renault
Boulogne-Billancourt, France

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Design

Publicis Sapient

Publicis Sapient France & RelaxNews
Paris, France

Frederic Roux

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