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The task was to tie in the new Occhio Sento lighting system with the Occhio brand strategy already developed by Martin et Karczinski, and to integrate it into the corporate communication.
For effective communication of the systemic qualities of Occhio Sento, it was launched as a separate brand. Its name reveals its origins and indicates its functional compatibility with the Occhio lighting system already available on the market.
Realisation: Definition of brand relation, product name, claim, word-marque.
Media: Product and application catalogues, price lists, POS displays, packaging, stand design for Light+Building 2006, PR work.
Martin et Karczinski GmbH
P. Martin, D. Karczinski, B. Fuhrmeister, D. Scharf, C. Rödel, J. Zammer, M. Rabensteiner, B. Pfisterer (Design/Konzeption); N. Sacher (Text/PR); R. Sprang, M. Garvelmann (Fotografie); P. Martin, J. Drändle (Drändle 70 | 30), A. Meise (3D/Messe)