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UP / Health and beauty packaging

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Discipline: Packaging

Discipline: Packaging

MAKING HAPPY SMILES EVERYDAY! The idea behind this haircare brand and its packaging design is to make the consumer smile. To differentiate from other organic shampoo products, we decided to go for a slightly anthropomorphic approach that expresses the happiness a person feels when they shower. The designers created a yellow smile sleeve that dresses up the shampoo bottle, adding a playful element and high visual impact on the store shelf.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

MASHU inc.

MASHU inc.
Osaka, Japan

Design

Nendesign inc.

Nendesign inc.
Tokyo, Japan

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