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Honey on the Branch / Food packaging

Honey on the Branch
Honey on the Branch

Discipline: Packaging

Honey on the Branch
Honey on the Branch
Honey on the Branch
Honey on the Branch
Honey on the Branch

Discipline: Packaging

Honey is a common gift among the Chinese, but over-packaging can easily detract from the real value of the contents. The design team considered consumer feedback about over-packaging and developed a protective inner box made out of a single sheet of paper. The design reduces resource waste and printing costs. When the user unfolds the package, they discover a jar of honey hidden in a flower made out of die-board. The Phoenix and the Tianshan mountains play an important role in Western Chinese culture, so the packaging also uses illustrations of these classic motifs and a traditional color scheme.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: China

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Dagong Paper Packaging Company

Dagong Paper Packaging Company
Beijing, China

Design

Pica Packaging Design Lab

Pica Packaging Design Lab
Beijing, China

Shuwei Qi

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