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Project: Joint corporate design for the fusion spawning the Zurich School of the Arts (zhdk).
Brief: Continuity and change: The corporate design updates the history of a concrete, modern tradition, while at the same time communicating a future that is wide open to creative diversity. Institution and individuation: An integrated external appearance and as much scope as possible for internal creativity in widely divergent areas of research and study.
Core concept: hgkz and hmt (the future zhdk) are seen as an open space integrating a large number of departments, each with their own identity. This open space becomes the design principle. Unity is not represented in a logo or lettering, but in a concise creative treatment of diversity.
Hochschule für Gestaltung und Kunst Zürich hgkz, Hochschule Musik und Theater Zürich hmt
feurer network ag
Richard Feurer, Matthias Michel, Gisèle Schindler