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Thyssen Polymer, a manufacturer of window profiles, was sold to the Belgian group Deceuninck, a move which led to the termination of the licence on the company name. The new name, INOUTIC (in | out | ic), created out of the words inside and outside, is defined as the science of the architectural and economic relations between inside and outside.
Realisation: Market/company analysis, repositioning, international brand strategy, name-finding (tell the logo), claim, word/picture-marque.
Media: Image brochure, product brochures, website, image film, trade-fair presentation, corporate sound, co-development of new products, PR, advertising campaign.
Inoutic / Deceuninck GmbH
Martin et Karczinski GmbH
P.Martin,D.Karczinski (Strategie/Positionierung/Naming);P.Martin,D.Scharf,B.Pfisterer,P.Wachner (Design);D.Karczinski,N.Sacher,M.Höpfl (Text/PR);M.Aigner,K.Asen,T.Malcherczyk (Web);S.Hoegsberg (Fotografie);P.Martin,J.Drändle (Drändle 70 | 30) (3D/Messe)