Thyssen Polymer wird zu INOUTIC
Thyssen Polymer wird zu INOUTIC
Thyssen Polymer wird zu INOUTIC
Thyssen Polymer wird zu INOUTIC
2006

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Thyssen Polymer wird zu INOUTIC

Rebrand

Inoutic / Deceuninck GmbH

Thyssen Polymer, a manufacturer of window profiles, was sold to the Belgian group Deceuninck, a move which led to the termination of the licence on the company name. The new name, INOUTIC (in | out | ic), created out of the words “inside” and “outside”, is defined as the science of the architectural and economic relations between inside and outside. Realisation: Market/company analysis, repositioning, international brand strategy, name-finding (“tell the logo”), claim, word/picture-marque. Media: Image brochure, product brochures, website, image film, trade-fair presentation, corporate sound, co-development of new products, PR, advertising campaign.

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