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Positive Thoughts / Positive Gedanken / Annual report

Positive Thoughts / Positive Gedanken
Positive Thoughts / Positive Gedanken

Discipline: Communication

Discipline: Communication

Considering the wide range of Adris Group activities, the task was to find a solution that would represent the fact that it is an A1 company. The idea came from the logo, serif letter A in Didot font, which itself tells that it is a powerful umbrella company. The introductory pages to different sections consist of letters extracted from the titles and form separate typographic units. Besides the titles based on typography, the report consists of simple illustrations based on the idea of “Positive Thoughts” with motifs like a bridge (for “idea”), a pencil (“creativity”), a briefcase (“entrepreneurship”) and binoculars (“future”).

Client / Manufacturer

Adris Group

Adris Group
Rovinj, Croatia

Design

Bruketa&Zinic

Bruketa&Zinic
Zagreb, Croatia