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7,000 square meters of floor space, 900,000 visitors, each of whom spent an average 45 minutes on the booth, a long-awaited world premiere the Mercedes-Benz presentation at the IAA 2005 demanded a clear dramatic structure. Fifteen minutes to look around, thirty for the S-Klasse in a meticulously planned rendezvous with the brand flagship, visitors experience the innovative power, passion and quality of Mercedes-Benz in their most concentrated form.
Atelier Markgraph (Kommunikation)
Frankfurt am Main, Germany
Kauffmann Theilig & Partner Freie Architekten BDA (Architekten)
design hoch drei GmbH & Co.KG (Grafikdesign)