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Voraus denken. Mercedes-Benz auf der IAA Frankfurt 2005. / Trade fair stand

Voraus denken. Mercedes-Benz auf der IAA Frankfurt 2005.
Voraus denken. Mercedes-Benz auf der IAA Frankfurt 2005.

Discipline: Interior Architecture

Discipline: Interior Architecture

7,000 square meters of floor space, 900,000 visitors, each of whom spent an average 45 minutes on the booth, a long-awaited world premiere – the Mercedes-Benz presentation at the IAA 2005 demanded a clear dramatic structure. Fifteen minutes to look around, thirty for the S-Klasse – in a meticulously planned rendezvous with the brand flagship, visitors experience the innovative power, passion and quality of Mercedes-Benz in their most concentrated form.

Client / Manufacturer

Daimler AG

DaimlerChrysler AG
Stuttgart, Germany

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Design

Atelier Markgraph

Atelier Markgraph (Kommunikation)
Frankfurt am Main, Germany

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Design

Kauffmann Theilig & Partner

Kauffmann Theilig & Partner Freie Architekten BDA (Architekten)
Ostfildern, Germany

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Design

design hoch drei

design hoch drei GmbH & Co.KG (Grafikdesign)
Stuttgart, Germany

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Design

TLD Planungsgruppe

TLD Planungsgruppe
Esslingen, Germany