Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Tumbler in the forest / Eco-friendly beer tumblers

Tumbler in the forest
Tumbler in the forest

Discipline: Product

Discipline: Product

These reusable cups use a new material with a low environmental impact to solve the problem posed by the enormous number of plastic cups used at outdoor events. The new material is molded from plant-based cellulose fiber and will allow us to halve our consumption of petroleum-based resins. The cellulose fiber for these tumblers can come from many plant sources, including used coffee grounds and spent grain from beer making. Cups made with this material retain the original fragrance of the plant materials, and the cellulose creates microscopic bumps on the surface of the cups that give beer a smoother head and more intense taste.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

ASAHI BREWERIES, LTD.

ASAHI BREWERIES, LTD.
Innovation Headquarters
Moriya-City, Ibaraki, Japan

Client / Manufacturer

Panasonic

Panasonic Corporation
Business Solution Division
Minato-ku, Tokyo, Japan

Go to profile
Design

Panasonic

Panasonic Corporation
Kadoma-City, Osaka, Japan

Hisashi Nagata, H. Mine, Y. Mita, S. Nishino, T. Nagino, M. Hamabe, M. Imanishi

Go to profile