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Prospects are dim for the bookstore and publishing market as people purchase fewer books and read more online. Bunkitsu is an attempt to redifne the bookstore and give it new meaning as an antidote to the continued shuttering of local bookstores. The Bunkitsu bookstore features unpopular books and other novelties as a way to make the bookstore relevant again and create a new business model.
nippon syuppan hanbai inc.
Smiles Co., Ltd.
Creative direction: Wataru Nozaki Art direction / design: Rie Kimoto Space compose: Asako Inoue Project manager: Takenari Yoshida