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Chaozhou Sanbao Packaging Design / Food packaging

Chaozhou Sanbao Packaging Design
Chaozhou Sanbao Packaging Design

Discipline: Packaging

Discipline: Packaging

The packaging design for "Chaozhou Sanbao" relies on handmade woodcut prints as the main design elements and typeface. The print has the texture and details of hand-made prints, a fitting visual for the venerable Chaozhou Sanbao, underscoring the company's cultural legacy and natural, simple approach. The packaging is actually a visual lesson about local culture. Unlike similar products, the graphics are hand-carved on wooden boards which sends a message of craft and care that was used to make the product.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Chaozhou Municipal Government

Chaozhou Municipal Government
Chaozhou, China

Design

Fire Wolf Design

Fire Wolf Design
Shenzhen, China

Design Guidance: Yang Zhen Designer: Hu Fanbin Lin Yiqing Li Feng

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