Chaozhou Sanbao Packaging Design / Food packaging

The packaging design for "Chaozhou Sanbao" relies on handmade woodcut prints as the main design elements and typeface. The print has the texture and details of hand-made prints, a fitting visual for the venerable Chaozhou Sanbao, underscoring the company's cultural legacy and natural, simple approach. The packaging is actually a visual lesson about local culture. Unlike similar products, the graphics are hand-carved on wooden boards which sends a message of craft and care that was used to make the product.