Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

PredatorVerse 2019: Summon Your Strength / Campaign Video

PredatorVerse 2019: Summon Your Strength
PredatorVerse 2019: Summon Your Strength

Discipline: Communication

Discipline: Communication

The spirit of Acer Predator’s 2019 Summon Your Strength video campaign is one of adventure and inclusiveness, the opportunity for gaming to offer adventure and a sense of community. To communicate this we used a face paint motif and “join your tribe” theme which, along with Facebook AR filters, allows the audience to join the protagonists in the videos. The result is a strengthening of the bond between the Predator brand and their loyal tribe of gamers. Through the use of boldness and humor in expansive, beautifully rendered action scenes, the video shows the struggle of battling the problems of overheating.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Acer

Acer Inc.
New Taipei City, Taiwan

Go to profile
Design

Acer

Acer Inc.
New Taipei City, Taiwan

Go to profile
Design

We Are Social Shanghai

We Are Social (Shanghai)
Shanghai, China

Go to profile