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Goya – Prophet der Moderne / Corporate Design

Goya – Prophet der Moderne

Discipline: Communication

Discipline: Communication

In the art and cultural world, Goya is considered one of the fathers of modernity. In 2005, the Alte Nationalgalerie in Berlin presented the most important exhibition of the artist’s work to date. Goya’s name was the focal point of communication activities, used like a distinct trademark. A “GOYA” wordmark was printed over reproductions of individual works in glowing orange. The eye-catching color and the typographical design formed the heart of a striking cultural campaign that drew 230,000 visitors.

Client / Manufacturer

Verein der Freunde der Nationalgalerie e.V.

Verein der Freunde der Nationalgalerie e.V.
Berlin, Germany

Design

MetaDesign

MetaDesign AG
Berlin, Germany

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