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In the art and cultural world, Goya is considered one of the fathers of modernity. In 2005, the Alte Nationalgalerie in Berlin presented the most important exhibition of the artists work to date. Goyas name was the focal point of communication activities, used like a distinct trademark. A GOYA wordmark was printed over reproductions of individual works in glowing orange. The eye-catching color and the typographical design formed the heart of a striking cultural campaign that drew 230,000 visitors.
Verein der Freunde der Nationalgalerie e.V.