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FiberSmith is a brand that produces fiberoptic cables delivering high-performance data networking and telecommunication. The brand’s core value and goal is to make a 'True Connection' in which no data are lost during the access. Since we believe that a good quality connection comes from craftsmanship, we tried to embody the concept of it by adding luxurious, calm, and classy elements into the brand. We used fine lines for the symbol representing the fiber of the cable and included luxurious textures, typefaces, and colors in the visual system of the brand.
Seongnam, Gyeonggi-do, South Korea
Seoul, South Korea
BX Design: Chiho Ghim, Sangdon Choi, Umin Kim, Yire Lim, Somyoung Choi, Duck-kyun Im Product Design: Reflect Inc. Brand Movie: Woot Creative