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Fint / Brand Identity & Experience Design

Fint
Fint

Discipline: Communication

Fint
Fint
Fint
Fint

Discipline: Communication

Fint is a robot advisory asset management app targeting millennials. It is a service in which artificial intelligence called Issac manages user’s assets based on their inclination and provides them with useful information and guides concerning investment in the form of ‘Financial Hints.’ The brand’s visual ‘sticky note’ metaphor came from the idea of giving hints and is used throughout the app as the main visual element. Since the main goal of the brand is to make the concept of investment approachable for millennials, flat and modern illustrations are consistently used throughout the brand.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

December & Company

December & Company
Seoul, South Korea

Design

Bold Period

Bold Period
Seoul, South Korea

Chiho Ghim, Sangdon Choi, Umin Kim, Somyoung Choi, Jiin Chung, Yire Lim, Duck-kyun Im, Hyeon Yu, Dasol Kang, Huijuhn Kim

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