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adidas Originals / Website

adidas Originals
adidas Originals

Discipline: Communication

Discipline: Communication

Dancing models present the spring/summer collection 2005 from adidas Originals on the Internet – in broadband full-screen video running at an even higher resolution than on television. The user can interact with the website and is able to view the styles in 3 D or in detail. The interactive video sequences set new benchmarks in the online world, especially in regard to the ratio of high quality level to low loading time.

Client / Manufacturer

adidas

adidas AG
Herzogenaurach, Germany

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Design

NEUE DIGITALE GmbH

NEUE DIGITALE GmbH
Frankfurt am Main, Germany

Bejadin Selimi