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adidas Originals Centralpark / Website

adidas Originals Centralpark
adidas Originals Centralpark

Discipline: Communication

Discipline: Communication

The Web special for the adidas Originals is based on the global marketing campaign. The themes and character of the photographs speak a simple language: friendship, young people in the park. Users have the impression that they are part of the group themselves. On entering the site users find themselves in the Park View by which they can take a 360° look around. Then they can click to see various views of the outfits, or directly go to the product detail page. Users can activate the modules “Outfit Viewer” and “Product Viewer” at any time to navigate to a certain outfit or product.

Client / Manufacturer

adidas

adidas AG
Herzogenaurach, Germany

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Design

NEUE DIGITALE GmbH

NEUE DIGITALE GmbH
Frankfurt am Main, Germany

Jörg Waldschütz, André Bourguignon, Ozan Halici, Peter Kirsch