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adidas Sport Style Y-3 Cubes / Website

adidas Sport Style Y-3 Cubes
adidas Sport Style Y-3 Cubes

Discipline: Communication

Discipline: Communication

The Y-3 autumn/winter collection 2005/2006 is presented in rotating cubes. The styles are displayed from lots of different views in a new multimedia space dimension. Models in acrobatic poses jump from wall to wall, seemingly defying the principle of gravity within the cubes. In addition to the styles demonstrated in the cubes the entire Y-3 collection is displayed in the product area.
Y-3 is a high end fashion brand originating from a cooperation between adidas and the Japanese designer Yohij Yamamoto.

Client / Manufacturer

adidas

adidas AG
Herzogenaurach, Germany

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Design

NEUE DIGITALE GmbH

NEUE DIGITALE GmbH
Frankfurt am Main, Germany

Jörg Waldschütz, Antje Thomsen, Peter Kirsch, André Bourguignon