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Braun, manufacturer of small electrical household appliances and pioneer of functional design celebrated its 50th design anniversary in 2005. For this occasion a HDTV video was created. 50 years of design history were depicted in exciting aesthetic close-up shots of key products. The video addresses exhibition visitors (Germany, London, Boston, Tokyo), journalists and everybody interested in design. The high-key images were edited to a specially remixed music without voice-over.
ARTUS Digitale Kommunikation GmbH
Frankfurt am Main, Germany