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BRAND IDENTITY AND IMAGE PERCEPTION FOR TRADITIONAL TEMPLE “SHOURINJI”
Typically, Japanese temples have a very silent, strict and enclosed image. Shourinji temple, based in Tokyo, aimed to be di erent by integrating themselves within the day-to-day of people's lives. To do so, the temple wished to rebrand to more of a gathering and socialising place. In order to convey this notion of people gathering to the temple, we developed the branding to suit a both welcoming and praying place.