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The Design Book tells the stories behind the designing of each Samsung TV in 2019. Product images and photos were taken in a way to be reflective of the unique designs while showcasing their use in various lifestyles. The book is, in effect, a combination of three books: one introducing the design philosophy embodied in all Samsung TVs, one on high-definition TVs, and the third on lifestyle TVs. Based on the specific needs of marketing or promotional events, the books can be used separately or in combination.