Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
The goal of this application is to let visitors to the BMW Group website experience BMWs automobile production process from sheet metal blanks to the completed vehicle. The application concentrates solely on representing the process as close to reality as possible but as abstract as necessary to be generally valid. It is the process that is highlighted not an individual model or plant. The automobile modeling reflects real construction data, reprocessed and reduced to resemble technical drawings. Space, robots and tools were modeled based on photo and video material.
Ray Sono AG
Oliver Kratzer (Designkonzeption, Flash, 3D), Andrea Sondermeier (Art Direction), Silke Noetzel (Fachliche Konzeption, PM)