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Successful research is a combination of concentration, communication and experimentation. This diversity is reflected in the design of the building, whose two distinct edifices and varying heights between floors placed great demands on the newly commissioned orientation system. The basis for this graphic concept comes from the chemical chain principle used in formulas. The connective elements of buildings, floors, room numbers, employee names, areas, colors and typeface create the communicative axis of H122 and ensure an integrated, playful concept in an orientation system that is easy to grasp and remember.
Pharma GmbH & Co. KG
Büro für Design und Kommunikation