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The world is changing. Only the image of the family, which we are inundated with daily, is still digging its heels in. mamamoto calls for a makeover.
Throughout all channels of communication, the brand steers clear of the tritely snug world of teddy bears and flowers, opting for a pure, contemporary design. The initiative began with business equipment, a website, the manifesto and the T-shirt exchange day. Alongside studies on the image of the family, a campaign (Praise the parents) and a book (Family Business) are scheduled. The aim is to return the family to its rightful place at the heart of society.
c/o Ligalux GmbH
Claudia Fischer-Appelt, Petra Matouschek, Thomas Kappes, Hana Sedelmayer, Arne Schmidt