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mamamoto / Business equipment, products, event, website, book


Discipline: Communication

Discipline: Communication

The world is changing. Only the image of the family, which we are inundated with daily, is still digging its heels in. mamamoto calls for a makeover.
Throughout all channels of communication, the brand steers clear of the tritely snug world of teddy bears and flowers, opting for a pure, contemporary design. The initiative began with business equipment, a website, the manifesto and the “T-shirt exchange day”. Alongside studies on the image of the family, a campaign (“Praise the parents”) and a book (“Family Business”) are scheduled. The aim is to return the family to its rightful place at the heart of society.

Client / Manufacturer


c/o Ligalux GmbH
Hamburg, Germany


Ligalux GmbH

Hamburg, Germany

Claudia Fischer-Appelt, Petra Matouschek, Thomas Kappes, Hana Sedelmayer, Arne Schmidt

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