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A key communication element for the French manufacturing brand ligne roset involves its catalogue, which appears annually and is distributed worldwide. The mission for the newly appointed agency, Beling Thoenen Design in Zurich, was therefore two-fold: the catalogue needed to introduce its readers to the brand, and should also serve as a support tool for retail sales conversations.
This meant it was extremely important for the contents to be clearly structured, as well as having a striking layout and a strong typography. In addition to this, the catalogue is enhanced by journalistic elements in magazine style.
Roset Möbel GmbH
Beling Thoenen Design
Ulrike Beling, Nina Thoenen