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It is hard to imagine a huge project like BMW Welt (BMW World) without seeing images of what it will actually look like when it is finished. Thanks to this film, which has been created as an interactive walkthrough, the viewer can now experience every dimension of BMWs brand experience and distribution center before final completion. The vehicle display illustrates the complex interrelationship between architecture and brand experience using moving exhibits, lovingly designed vehicles, real people, films within a film and interesting tracking shots.
Despite the high quality of the images, the rendering times remain tolerable and the film manages to convey the genuine look and feel of BMW Welt.
BMW Group AG
:: dan pearlman markenarchitektur
gesellschaft von architekten und innenarchitekten mbh
Steffen Armbruster, Hagen Thomas, Ingo Leuschner, Christian Liedtke, Sven Strassner