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EnBW Energie Baden-Württemberg AG appeared at Hannover Messe 2006 with a trade fair stand translating the companys corporate design as well as the brands content and values into the third dimension. The stand expressed the innovative power of industry trailblazer EnBW just as much as it did the connection between realms, universes and naturally people.
The trade fair stand physically incorporated the idea of the EnBW brand. It functioned more as a message, a kind of energy sculpture, than as a structure per se. One of the essential constants of the corporate design involved the pulse line. This element became a walk-through pulse pipe, exercising both a symbolic and practical function: It connected spatial realms and at the same time channeled traffic streams at the trade fair stand.
Within the EnBW brand universe, the Groups sub-brands had their own individual realms where they were able to unfold their own visual characteristics. Wherever the EnBW brand invited guests in for communication or refreshments, the corporate colors of deep blue and horizon orange dominated. Within the Yello Strom sub-brand realm, on the other hand, the color yellow was dominant. For the ecological brand Naturenergie, the color green was key and the SME brand Watt primarily deployed the color red. The pulse pipe, which was open on all sides, connected these different brand universes.
EnBW Energie Baden-Württemberg AG
design-gruppe joseph pölzelbauer
Joseph Pölzelbauer (CD), Jean Mierecke, Marcel Ermes, Meike Hoffmann