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Holland Dance Festival / Visual Identity

Holland Dance Festival
Holland Dance Festival

Discipline: Communication

Discipline: Communication

For the 10th edition of the Holland Dance Festival, Fabrique developed the identity and campaign style around the theme of “dance approved”. A boy jumping on his bicycle, the recognisable image in all campaign communications, shows the dance of day-to-day life. The starting point for the design is the fact that dance is present everywhere and at all times. Because dance is not something that can be depicted in a single image, Fabrique designed a set of logos – four logos and word marks which, thanks to the varying design, each depict a different dance style.

Client / Manufacturer

Holland Dance Festival

Holland Dance Festival
The Hague, Netherlands



Delft, Netherlands

Serge Scheepers, René Toneman, Maartje Wensing, Emiel Rijshouwer, Eelko Groenewegen

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