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Ambient Emotions / Car Interior Lighting Concept

Ambient Emotions
Ambient Emotions

Vehicles are becoming more and more passive due to increased traffic and autonomous driving.
In order to offer the user a new, better experience while driving, and to create an emotional connection between user and vehicle:
There has been created a new secret agent feeling through a unique interior experience.

The physical and virtual worlds merge through an interior that reacts with active elements to the contents of the displays and the environment.

This is reflected in panel elements, which can represent states and emotions through different arrangements.


Ralf Hafner

Ralf Hafner
Stuttgart, Germany

Ralf Hafner,
Hochschule Pforzheim