Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

BMW Mixed Reality Exponate / Interactive exhibit

BMW Mixed Reality Exponate
BMW Mixed Reality Exponate

Discipline: Communication

Discipline: Communication

The BMW Mixed Reality exhibits are interactive and partly transparent touchscreen applications that were displayed at the 2005 Frankfurt Motor Show. They demonstrate and provide insights into technical innovations in varying BMW engines. 3-D animations and films were projected onto transparent surfaces in front of the engines. By alternating the transparency, views of the real engine behind the screen were given at different points, creating a mix of the virtual with the real. Visitors to the exhibit were thus given a demonstrative explanation of how the engines function – directly and interactively.

Client / Manufacturer

BMW Group

München, Germany

Go to profile

Interone Worldwide GmbH

Interone Worldwide GmbH
Hamburg, Germany

Patrick Fonger, Lorena Beltrami, Jan Koepke, Jochen Röhling, John DuBois, Michael Ploj, Oliver Schwank