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Electronic Rice Cooker with Warmer / Interface design

Electronic Rice Cooker with Warmer
Electronic Rice Cooker with Warmer

Discipline: Communication

Electronic Rice Cooker with Warmer

Discipline: Communication

This design is appropriate to absolute top-of-the-line products. Through its beauty and clear visibility on the binary LCD screen, the “sumi-e” style icon expresses both the product’s originality and commitment to fine cooking.
A coherent and intelligent flexible mental model was deployed, resulting in a small number of routine procedures (important for normal usage) and easy-to-understand operation for more complex procedures (important for creative usage). This approach mirrors the user’s own pluralistic thought patterns.

Client / Manufacturer

Tiger Corporation

Tiger Corporation
Kadoma city, Osaka, Japan

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Yokohama city, Japan

Fumiaki Kono, Akiko Kitao, Takashi Ishihara, Emi Omoto