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Pure, unadulterated and plausible: the design presentation of the GM product portfolio for the next few years. The communicative style reflects the severe architecture of an abandoned industrial facility and invites confrontation and debate. Show platforms with simple lines and a futuristic appearance underscore the designs featured in the presentation. The hall, with its subtle patina, provides the right aura of exclusivity.
A blue catwalk serves as an underlying symbol of the GM umbrella brand. It leads and links the platforms of the production brands, while a sense of their separate brand identities is conveyed through a series of visual and multimedia effects.
Design is our last opportunity to stand out from the competition. In these times of practically interchangeable platform strategies, the future belongs to design and designers. A spirit of creativity is our last chance to establish a point of differentiation. The event was based on this principle, and the overwhelmingly positive feedback shows how right it was.
Product Development and Technology Communications
Johan Willems, Jean-Philippe Kempf
pmg profile marketing group
design + raumarchitektur
Simone Heckmann, Monika Kluthe, Norbert Fischbach