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OWOE(Off Wi-fi, On Eye) / Campaign Design

OWOE(Off Wi-fi, On Eye)
OWOE(Off Wi-fi, On Eye)

OWOE (off wi-fi, on eye) means "turn off the Wi-Fi button and open your eyes". It is a participatory campaign that aims to create a travel culture that people can take a rest from their social media and concentrate on their consciousness for a while. So that we can concentrate to our surroundings and feel things we couldn’t on online.

University

Hanyang university

Hanyang university
Ansan, South Korea

Jintaek Oh,
Hanyang University

Seunghui Hong,
Hanyang University