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Opel Antara GTC Reveal Film “The Fantasy Ride” / Multimedia event design

Opel Antara GTC Reveal Film “The Fantasy Ride”
Opel Antara GTC Reveal Film “The Fantasy Ride”

Discipline: Communication

Discipline: Communication

General Motors (GM) unveiled a SUV crossover coupé concept to international media representatives at the IAA motor show. The aim was to stage the world premiere of the Opel Antara GTC in keeping with the new design language – more distinctive, more dynamic and more emotional – and visually convey the design claim and brand value in a palpable way.
A three-dimensional broadcast design proved a compelling way to convey the message. There were two impressive-looking, five-meter wide balloons to the right and left of the semicircular stage. Four more balloons were positioned about 20 meters back and staggered at different eye levels. An arched, 8-meter-tall projection screen commanded the back of the stage.
These highly expressive elements created some unusual projection areas for a dynamic show. The staggered balloons used as projection surfaces and the mirror effect of the stage floor produced a 360-degree, all-encompassing video presentation and created “3D virtual realities” of impressive depth and quality.
Action-packed sports scenes, forays into the world of power shopping, meditative wellness sequences and urban lifestyle projections all set the scene for the central theme of the show: the Opel Antara GTC in its natural environment.

Client / Manufacturer

GM Europe

GM Europe
Product Development and Technology Communications
Rüsselsheim, Germany

Johan Willems, Jean-Philippe Kempf

Design

MEC2 GmbH

pmg profile marketing group
design + raumarchitektur
Wiesbaden, Germany

Norbert Fischbach, Simone Heckmann

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Design

CON circus of now

CON circus of now
Broadcast-Design
Berlin, Germany

Aleksej Schön, Mars Agardtha, Ben Schröteler, Roger Tilch, Regina Teichs

Design

Film Scoring

Film Scoring
Musik-Komposition und Musik-Produktion
Leipzig, Germany

Philipp E. Kümpel, Andreas Moisa